Alpharetta "Project of the Year"

Suburban Avalon Regaled as 'Urban' Project of the Year

[The Boulevard at Avalon. Photo: North American Properties]

It may seem like counterintuitive kudos, but the Avalon development in Alpharetta was recognized by the Urban Land Institute as the "Project of the Year" at their annual awards banquet last week. According to the Saporta Report, Mark Toro, a partner of North American Properties who developed Avalon, called the project Atlanta's first "urban burb" during the acceptance speech. Other projects that received recognition included Krog Street Market and the Beltline's Eastside Trail. The "Project of the Year" honor is ULI Atlanta's most prestigious award, and Avalon was the most suburban of all finalists.